Survey most medical device companies and you'll find that many have a product catalog on their website.
While rather dry and features-focused, catalogs still rank high as a medical marketing device.
But with marketing under more pressure than ever to:
increase response rates
improve efficiency
track ROI
and better align themselves with sales...
...the reality is that medical device marketing resources need to communicate your brand, increase the volume of opportunities and quality prospects, and serve as a powerful sales tool.
Enter the magalog.
This attractive, savvy, interesting cousin of the catalog looks and feels like a magazine. Magalogs usually have color, a glossy cover, pictures and graphics, call-out boxes, and include interesting, useful stories in a more "conversational" tone.
But make no mistake-its potential to drive sales is significant.
The challenge for traditional catalogs--be it for a medical device company or a clothing designer-- is that they mainly focus on the products features: X product is Y dimensions and uses Z materials. They do not go that extra step and elaborate on why the buyer should want it.
Magalogs, on the other hand, by the very nature of their layout, design, and content-heavy focus, help ...
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Tags: Buyers, Device, Gives, Marketing, Medical, Technology, They, Want
